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Digital Marketing & AI Strategy Program

Digital Marketing & AI Strategy Program

Course Details

Duration: 6 Months

Mode: Classroom + Live Projects

Course Overview

This Digital Marketing & AI Strategy Program equips students with in-demand skills in SEO, social media, content marketing, paid advertising, analytics, and marketing automation. Learners integrate AI-powered tools for personalization, analytics, campaign optimization, and growth hacking.

  • SEO, SEM & content marketing mastery
  • Social media & paid ads (Google & Meta)
  • AI-powered marketing & automation tools
  • Analytics, CRO & growth hacking
  • Live campaigns & portfolio building

Curriculum Breakdown

Month 1
Foundations
  • ✅ Principles of marketing & consumer behavior
  • ✅ Digital marketing channels overview
  • ✅ Branding & positioning strategies
  • ✅ AI in marketing: trends & customer insights
Month 2
Search & Content
  • ✅ SEO: on-page, off-page & technical
  • ✅ Keyword research & competitor analysis
  • ✅ Content creation & blogging
  • ✅ AI tools: ChatGPT, Copilot, Jasper
Month 3
Social & Paid Ads
  • ✅ Social media strategy (FB, IG, LinkedIn, Twitter)
  • ✅ Google Ads & Meta Ads
  • ✅ Influencer marketing & communities
  • ✅ AI for ad optimization & targeting
Month 4
Email & Automation
  • ✅ Email campaigns & segmentation
  • ✅ CRM tools: HubSpot, Zoho, Salesforce
  • ✅ Marketing automation workflows
  • ✅ AI-driven personalization
Month 5
Analytics & Growth
  • ✅ Google Analytics & Tag Manager
  • ✅ CRO, A/B testing & funnels
  • ✅ Growth hacking strategies
  • ✅ AI dashboards (Power BI, Looker Studio)
Month 6
Capstone & Career
  • ✅ End-to-end digital marketing campaign
  • ✅ Resume building & mock interviews
  • ✅ Placement guidance & portfolio

What You'll Master

SEO & Content Marketing

Search visibility & organic growth

Paid Ads & Social Media

High-conversion ad campaigns

AI Marketing Strategy

Automation, analytics & growth hacking

Career Outcomes

Fee Structure & Payment Policy

Orientation Fee
  • ₹1,000 payable at the time of joining
  • Covers the first 10 calendar days from the date of joining
  • Includes Sundays and institute holidays
  • Students attend regular classes to understand the course and teaching methodology
  • Orientation fee is non-refundable
Installment Policy
  • Installments begin only after student confirmation at the end of orientation
  • Remaining course fee is divided into equal monthly installments
  • No heavy upfront payment is required
Important Notes
  • Course fees are not required to be paid in full at the time of admission
  • Installment amounts depend on the total course duration
  • Fee policies are uniform for all students and clearly communicated at admission
Course

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