Mon - Sun : 07:00 AM - 08:00 PM

Digital Marketing Course

  1. Introduction to Digital Marketing

    • Overview of digital marketing and its importance
    • Understanding the digital marketing landscape
    • Exploring the different digital marketing channels
  2. Website Planning and Development

    • Importance of a well-designed website
    • Elements of a user-friendly website
    • Website development platforms (e.g., WordPress, Wix)
    • Search engine optimization (SEO) considerations
  3. Search Engine Optimization (SEO)

    • Understanding how search engines work
    • Keyword research and analysis
    • On-page optimization techniques
    • Off-page optimization strategies (e.g., link building)
  4. Pay-Per-Click (PPC) Advertising

    • Introduction to PPC advertising (e.g., Google Ads, Bing Ads)
    • Creating effective ad campaigns
    • Keyword targeting and bidding strategies
    • Ad performance tracking and optimization
  5. Social Media Marketing

    • Utilizing social media platforms for marketing (e.g., Facebook, Instagram, Twitter)
    • Developing a social media strategy
    • Creating engaging content and managing social media accounts
    • Paid advertising options on social media
  6. Content Marketing

    • Importance of content in digital marketing
    • Creating compelling and valuable content
    • Content distribution and promotion strategies
    • Measuring content marketing success
  7. Email Marketing

    • Building an email marketing strategy
    • Creating effective email campaigns
    • Email automation and segmentation
    • Analyzing email campaign performance
  8. Digital Analytics

    • Introduction to web analytics tools (e.g., Google Analytics)
    • Setting up and configuring analytics tracking
    • Analyzing website traffic and user behavior
    • Reporting and data-driven decision making
  9. Online Reputation Management

    • Understanding online reputation management
    • Monitoring and managing online reviews
    • Dealing with negative feedback and customer complaints
    • Building and maintaining a positive online brand image
  10. Digital Marketing Strategy and Planning

    • Developing a digital marketing strategy
    • Setting marketing objectives and KPIs
    • Budgeting and allocating resources
    • Evaluating and adjusting digital marketing campaigns
  11. Emerging Trends in Digital Marketing

    • Exploring the latest trends in digital marketing
    • Mobile marketing and app marketing
    • Voice search and voice assistant optimization
    • Artificial intelligence and chatbots in marketing
  12. Project Work and Portfolio Development

    • Applying acquired knowledge to create a digital marketing campaign
    • Showcasing projects and building a portfolio
    • Tips for launching a career in digital marketing

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