Introduction to Digital Marketing

• Overview of digital marketing and its importance
• Understanding the digital marketing landscape
• Exploring the different digital marketing channels

Website Planning and Development

• Importance of a well-designed website
• Elements of a user-friendly website
• Website development platforms (e.g., WordPress, Wix)
• Search engine optimization (SEO) considerations

Search Engine Optimization (SEO)

• Understanding how search engines work
• Keyword research and analysis
• On-page optimization techniques
• Off-page optimization strategies (e.g., link building)

Pay-Per-Click (PPC) Advertising

• Introduction to PPC advertising (e.g., Google Ads, Bing Ads)
• Creating effective ad campaigns
• Keyword targeting and bidding strategies
• Ad performance tracking and optimization

Social Media Marketing

• Utilizing social media platforms for marketing (e.g., Facebook, Instagram, Twitter)
• Developing a social media strategy
• Creating engaging content and managing social media accounts
• Paid advertising options on social media

Content Marketing

• Importance of content in digital marketing
• Creating compelling and valuable content
• Content distribution and promotion strategies
• Measuring content marketing success

Email Marketing

• Building an email marketing strategy
• Creating effective email campaigns
• Email automation and segmentation
• Analyzing email campaign performance

Digital Analytics

• Introduction to web analytics tools (e.g., Google Analytics)
• Setting up and configuring analytics tracking
• Analyzing website traffic and user behavior
• Reporting and data-driven decision making

Online Reputation Management

• Understanding online reputation management
• Monitoring and managing online reviews
• Dealing with negative feedback and customer complaints
• Building and maintaining a positive online brand image

Digital Marketing Strategy and Planning

• Developing a digital marketing strategy
• Setting marketing objectives and KPIs
• Budgeting and allocating resources
• Evaluating and adjusting digital marketing campaigns

Emerging Trends in Digital Marketing

• Exploring the latest trends in digital marketing
• Mobile marketing and app marketing
• Voice search and voice assistant optimization
• Artificial intelligence and chatbots in marketing

Project Work and Portfolio Development

• Applying acquired knowledge to create a digital marketing campaign
• Showcasing projects and building a portfolio
• Tips for launching a career in digital marketing